During this edition of Office Hours, UCLA Professor Hal Hershfield joined us for a discussion on cutting edge topics in the field of behavioral economics and practical ways advisors can apply these concepts with their clients. Discussion topics included:

  • How recent research has affected views around investor loss aversion

  • New behavioral concepts including friction theory and additivity bias

  • How every day biases can affect our communication habits and what advisors can do to communicate more effectively with clients

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During this edition of Office Hours, UCLA Professor Hal Hershfield joined us for a discussion on cutting edge topics in the field of behavioral economics and practical ways advisors can apply these concepts with their clients.

The views expressed in this presentation are the speaker’s own and not necessarily those of American Century Investments. This presentation is for general information only and is not intended to provide investment, tax or legal advice or recommendations for any particular situation. Clients should consult with their financial, tax or legal advisor on their own particular circumstances.

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